10 Facts From The B2B Barometer Survey

The Institute of Direct Marketing (IDM) and Association of B2B Agencies (ABBA), business-to-business research specialist Circle Research has pioneered the definitive state of the nation study for B2B marketers – the B2B Barometer survey.

The B2B Barometer explores the budgets, priorities and behaviours of client-side marketers collectively controlling budgets in excess of £29.1 million and B2B agencies with annual revenues of £575 million.