tag:blogger.com,1999:blog-22427632611712383792024-03-13T20:29:21.184+02:00B2B Marketplaces 2 UsBusiness to Business E-Commerce Made SimpleUnknownnoreply@blogger.comBlogger34125tag:blogger.com,1999:blog-2242763261171238379.post-90977550858293230542013-01-03T04:04:00.001+02:002013-01-03T04:04:39.614+02:00Get Products NOW, Pay later: 10 Questions To Ask About Alibaba.com B2B E-credit Card <div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><a href="http://i02.i.aliimg.com/images/cms/upload/env/credit/howtoapply.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="147" src="http://i02.i.aliimg.com/images/cms/upload/env/credit/howtoapply.png" width="560" /></a></span></span></center>
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Alibaba.com has jointly launched its E-credit Card with two government agencies – the capital support of Bank of China<span style="font-size: small;"> </span>and the strong capability in claim settlement of Sinosure.</span></span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">The ability to buy on credit (i.e. making open account transactions) has become an important requirement for overseas buyers to make purchases in China. Questions </span></span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span style="font-size: large;"><b>#01 What kind of card is the E-credit Card? and When will Alibaba.com issue it to me?</b></span></span></span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">The Alibaba.com’s E-credit Card is not a physical card. It is a financing concept to facilitate sales using credit. After they<span style="font-size: small;"> </span>receive your application, it will take 7 to 30 days to issue "the card"</span></span><br />
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<b><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span style="font-size: large;">#02 Can any product be purchased with this credit card?</span></span></span></b><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br /></span></span>
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">No, there are some products, such as animals or plant products, medical products and cultural products that we cannot<span style="font-size: small;"> </span>provide the Open Account <span style="font-size: small;">(</span>OA) service for.</span></span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span style="font-size: large;"><b>#03 Can I use this E-credit Card to purchase from all suppliers on Alibaba.com?</b></span></span></span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Review the chart of unacceptable categories </span></span><br />
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<a href="http://img.alibaba.com/images/cms/upload/help/2012/credit_card.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://img.alibaba.com/images/cms/upload/help/2012/credit_card.jpg" width="560" /></a></center>
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<b><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span style="font-size: large;">#04 What happens if goods received do not correspond to what was ordered or they are damaged on arrival?</span></span></span></b><br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Maintain a good communication channel with your supplier during the production cycle and inspect the goods before<span style="font-size: small;"> </span>shipping. </span></span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Once you discover issues with quality, please request your supplier modify or re-produce the goods. </span></span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Once you have confirmed the shipment in writing, you will be unable to refuse payment due to quality problems. </span></span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Please note: Alibaba.com does not participate in the actual trade, and will therefore have no responsibility for such<span style="font-size: small;"> </span>risks.</span></span><br />
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<span style="font-size: large;"><b><span style="font-family: Arial,Helvetica,sans-serif;">#05 How do we manage the Open Account order with Alibaba.com, the Chinese supplier and the buyers who get the</span> </b></span><b><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span style="font-size: large;">credit line from Alibaba.com?</span></span></span></b><br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">All three parties, including Alibaba.com, will need to sign a contract which defines all individual responsibilities and obligations. Before implementation, we will have professional representatives monitor and audit all the documents.</span></span><br />
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<span style="font-size: large;"><b><span style="font-family: Arial,Helvetica,sans-serif;">#06 How do you assess and approve suppliers?</span></b></span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Alibaba.com will review the production capacity and the business background of the suppliers. The<span style="font-size: small;">n</span> provide business licenses, tax registration certificates, previous invoices and other supporting documents.</span></span><br />
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<b><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span style="font-size: large;">#07 Is there an application fee?</span></span></span></b><br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">For applications for credit limits less than US $30,000, there is no application fee. </span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">For applications for limits greater than US $30,000, the application fee is US $99.</span></span><br />
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<b><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span style="font-size: large;">#08 Is there a fee for using the card?</span></span></span></b><br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">There is an activation fee for E-credit Cards with a credit limit of US $30,000. Within 4 months of approval, <span style="font-size: small;">then </span>transfer the US $19 activation fee to the designated Alibaba.com account. Your card will be automatically cancelled if<span style="font-size: small;"> </span>your payment is not received within 4 months.</span></span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b><span style="font-size: large;">#09 What is the maximum credit limit?</span></b></span></span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">The maximum credit limit is US $2,000,000. </span></span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b><span style="font-size: large;">#10 What are the <span style="font-size: large;">ccontact</span> <span style="font-size: large;">i</span>nformation?</span></b></span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><a href="http://credit.alibaba.com/">http://credit.alibaba.com</a></span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">credit@service.alibaba.com </span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">+86-0755-25560122-8</span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br /></span></span>
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Source:</span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><a href="http://www.alibaba.com/help/credit-card.html" target="_blank">E-credit Card Help Center</a></span></span><br />
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2242763261171238379.post-37289348705999450212012-12-27T23:59:00.000+02:002012-12-28T00:12:49.174+02:00B2B Visual Guide Series<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://b2bmarketplaces2us.blogspot.com/2012/11/top-10-most-visited-b2b-marketplaces.html" target="_blank">Most Visited B2B Marketplaces </a>implement social media to market the products and <span style="font-size: small;">services</span> on the marketplace.</span></span><br />
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<li><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://b2bmarketplaces2us.blogspot.com/2012/12/b2b-visual-guide-google-plus-pages-for.html" target="_blank">Google Plus Pages</a></span></span></li>
<li><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://b2bmarketplaces2us.blogspot.com/2012/12/b2b-visual-guide-linkedin-pages-for.html">Linkedin Pages </a></span></span></li>
<li><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://b2bmarketplaces2us.blogspot.com/2012/12/b2b-visual-guide-twitter-profiles-for.html" target="_blank">Twitter Profiles</a></span></span></li>
<li><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://b2bmarketplaces2us.blogspot.com/2012/12/b2b-marketplaces-facebook-pages.html" target="_blank">Facebook Pages</a></span></span></li>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2242763261171238379.post-47680778060921267242012-12-25T01:18:00.000+02:002012-12-25T15:51:21.681+02:00Content Marketing Campaign of Visual Gold [Infographic]<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://blog.marketo.com/wp-content/uploads/2012/11/Visual-Gold-22-170x209.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://blog.marketo.com/wp-content/uploads/2012/11/Visual-Gold-22-170x209.jpg" /></a></div>
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Markato <a href="http://blog.marketo.com/blog/2012/11/visual-content-marketing-infographic.html" target="_blank">published </a>an infographic that B2B marketers should pay attention to because it urges them to to expand their content marketing strategy to include visual elements into their overall mix. </div>
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TFast paced world of social media has forced B2B marketers to learn to digest information faster and sometimes even at a glance. </div>
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Visual content includes infographics, photos, videos, memes, and engaging content that captivates a viewer. </div>
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The infographic below is on how you too can build your content marketing campaign into a solid structure of visual gold. <br />
<a name='more'></a><img alt="Visual-Gold-Infographic" border="0" src="http://blog.marketo.com/wp-content/uploads/2012/11/Structuring-a-Content-Marketing-Campaign-of-Pure-Gold.jpg" width="580" /></div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2242763261171238379.post-56121866721335598172012-12-23T23:51:00.001+02:002012-12-24T00:46:22.381+02:00B2B Visual Guide: Google Plus Pages for Most Visited B2B Marketplaces <center><iframe src="https://docs.google.com/presentation/embed?id=15fDoMP46uAAEgPxgxJZguYC5LyvoI7FOzMzBEsBF5BQ&start=false&loop=false&delayms=3000" frameborder="0" width="580" height="580" allowfullscreen="true" mozallowfullscreen="true" webkitallowfullscreen="true"></iframe></center>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2242763261171238379.post-66805179696669790142012-12-22T23:07:00.003+02:002012-12-28T00:45:13.069+02:00B2B Visual Guide: Linkedin Pages for Most Visited B2B Marketplaces <div dir="ltr" style="text-align: left;" trbidi="on">
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2242763261171238379.post-30011113944843428832012-12-21T22:55:00.000+02:002012-12-22T23:37:24.653+02:00B2B Visual Guide: Twitter Profiles for Most Visited B2B Marketplaces <div dir="ltr" style="text-align: left;" trbidi="on">
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<iframe allowfullscreen="true" frameborder="0" height="500" mozallowfullscreen="true" src="https://docs.google.com/presentation/embed?id=1rnAbvDv98-GKF0YqqNh1C55H8KwU3ZN1V1q9ldoM0ug&start=false&loop=false&delayms=3000" webkitallowfullscreen="true" width="580"></iframe></center>
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<a href="http://twitter.com/Products2us" target="_blank"><span style="font-size: x-large;">B2B Marketplaces 2 Us Profile On Twitter </span></a><a href="http://twitter.com/Products2us"><img src="http://im28.gulfup.com/NwYz2.png" /></a></center>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2242763261171238379.post-21394691850429584952012-12-20T16:11:00.000+02:002012-12-23T04:43:35.591+02:00B2B Visual Guide: Facebook Pages for Most Visited B2B Marketplaces <div dir="ltr" style="text-align: left;" trbidi="on">
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<iframe allowfullscreen="true" frameborder="0" height="500" mozallowfullscreen="true" src="https://docs.google.com/presentation/embed?id=1zzTTqNA1yBGCstoxMEDxGndIrzBRgdNfEkGFJdqY10M&start=false&loop=false&delayms=3000" webkitallowfullscreen="true" width="580"></iframe></center>
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<a href="http://www.facebook.com/pages/B2B-Marketplaces-2-Us/183113938496694" target="_blank"><span style="font-size: x-large;">B2B Marketplaces 2 Us Page On Facebook </span></a><a href="http://www.facebook.com/pages/B2B-Marketplaces-2-Us/183113938496694"><img src="http://im28.gulfup.com/yW2q1.png" /></a></center>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2242763261171238379.post-89887704516631508202012-12-19T23:59:00.000+02:002012-12-25T15:51:21.693+02:00Facebook for B2B Marketers<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><a href="http://farm4.staticflickr.com/3464/3185202042_059b9623d9_q.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://farm4.staticflickr.com/3464/3185202042_059b9623d9_q.jpg" /></a></span></span></div>
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">There are more than one billion monthly active users “liking,” posting and interacting on Facebook regularly.</span></span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Facebook
presents a unique opportunity to connect with and educate your target
market in a way that your website and even your blog can't match. The
trick is coming up with meaningful content that people will want to
share, and that brings them back again and again.</span></span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Start
with posts linking to upcoming webinars, events or new content. This
keeps your fans up to speed on your brand and the type of content you
produce.</span></span><br />
<a name='more'></a><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">To help companies measure their marketing impact, Facebook's Insights metrics tool now allow advertisers to differentiate between people who organically like a page, make a comment, install an app or share something, and those who come as the result of an ad.</span></span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span style="font-size: small;">L</span>ook
at how much time everyone spends, what that costs, and we know hard
ROI--how many leads we generate, the average costs per lead.</span></span><br /><br /><a href="http://www.jeffbullas.com/2011/07/07/5-b2b-facebook-pages-worth-copying" target="_blank">5 Reasons a B2B Company Should have a Facebook Page</a></span></span><br />
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<li><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"> Business leaders and CEO’s ‘are’ on Facebook</span></span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"> It improves your companies chances of being found by search engines</span></span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"> It provides an environment that can spread your ideas to people who ‘like’ your company Facebook page by just posting an update such as news, photos, videos and your latest blog post to your Facebook page</span></span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"> It collects and captures feedback about your products and services</span></span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"> Provides another communication channel ( 2 or more is always better than one)</span></span> </li>
</ol>
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Your business should provide compelling content and offers that generate leads and customer engagement<span style="font-size: small;"> and </span>to collect as much information about your customers and prospects as possible without forgeting the conversational tone and context<br /><br />Ask questions that will incite conversation, share fun nuggets of information that your followers will appreciate and even show a little love on holidays like Valentine’s Day. Remember to keep your brand as human and personal as possible<br /><br /><a href="http://www.komarketingassociates.com/blog/b2b-facebook-marketing/" target="_blank"><span style="font-size: small;">5</span> Applications for B2B Marketers </a></span></span><a href="http://www.komarketingassociates.com/blog/b2b-facebook-marketing/" target="_blank"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Facebook Fan Page </span></span> </span></span></a><br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b>#1 Contact Form</b> – A simple to use application for building a contact form on your fan page. Form fields can be customized and form submissions are emailed to a designated email address.</span></span><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"> </span></span></span></span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">#<span style="font-size: small;">2</span> </span></span>FBML</b> – While our understanding is that Facebook is no longer supporting FBML specifically, this application will still allow marketers to add custom content via FBML and HTML on their fan page, including contact forms, welcome messages, and promotional campaigns.</span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br /></span></span><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">#3 </span></span>RSS Graffiti</b> – A simple way to automate, customize, and integrate RSS feeds from your blog, Twitter, and other RSS feed sources.</span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br /></span></span><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">#4 </span></span>YouTube</b> – Use the app to maintain favorite videos (not just from YouTube), images, links, etc. and decide which ones to publish on your wall or your page’s YouTube tab.</span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br /></span></span><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><b><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">#5 </span></span>SlideShare</b> – Add your company or individual SlideShare presentations on your Facebook Page.<br /><br /> </span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><a href="http://mashable.com/2010/05/20/facebook-b2b-tips/" target="_blank">4 Tips for B2B Marketing on Facebook</a><br /><br /><span style="font-size: large;">1. Become an Industry Resource</span><br /><br /><span style="font-size: small;">Y</span>ou're keeping up with industry news and maybe even writing about it on your blog. You're likely running educational webinars or speaking at industry conferences. You're also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. This means that you probably already have a large number of resources to share. Why not funnel this content onto Facebook and make your Page the go-to place for insights and information on your particular industry?<br /><br /><span style="font-size: large;">2. Engage the Community</span><br />You can use Facebook to engage directly with your customers and make them part of your marketing efforts. For example, you can ask customers to share their successes on your wall and get feedback on new product features. You can encourage them to recognize great service people and reward them for their input with a discount or other promotion. You can also solicit customer references for case studies and media opportunities and find out who's doing something innovative with your product<br /><br /><span style="font-size: large;">3. Expand Beyond Your Wall</span><br /><br /><span style="font-size: small;">A</span>pplications for Facebook let you do more than post on your wall. If you're selling B2B products online, you can set up a shopping tab on your page to drive traffic to your e-commerce site and encourage viral sharing of your products<br /><br /><span style="font-size: large;">4. Lighten Up</span><br /><br />While many of us use Facebook in our day-to-day business, the vast majority are usually there to have fun and engage with friends. So no matter how serious your product is, inject some humor and levity into your page.</span></span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Image Credit: By <a href="http://www.flickr.com/photos/massimobarbieri/">_Max-B</a> via <a href="http://www.flickr.com/photos/massimobarbieri/3185202042" target="_blank">Flickr</a></span></span></div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2242763261171238379.post-2091368968939986122012-12-18T23:00:00.000+02:002012-12-18T23:00:00.654+02:00B2B Quotes: Talent hits a target no one else can hit; Genius hits a target no one else can see<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-size: large;"><b><span class="grand">Talent hits a target no one else can hit; Genius hits a target no one else can see.</span>
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<span class="huge"><a href="http://www.brainyquote.com/quotes/authors/a/arthur_schopenhauer.html">Arthur Schopenhauer</a></span></b></span>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2242763261171238379.post-22370017541173410512012-12-16T23:59:00.000+02:002012-12-25T15:51:21.677+02:00Visual of SEM Market [Infographic]<div dir="ltr" style="text-align: left;" trbidi="on">
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Do you think - SEM losing its tendency? SEO is one of the convenient medium for marketing.<br />
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More B2B marketers were engaged in SEO as they tend to find better marketing results. Day by day the number of marketers approaching SEM is also kept increasing.<br />
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The growing demands on SEO will never let SEM down even in future. They will retain their standards even in upcoming marketing trends. What we are expecting is, in 2015 B2B marketers will attempt to invest above $80,000 on SEM.<br />
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<a name='more'></a><br />
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<span class="visually_embed_cycle">Learn about <a href="http://visual.ly/learn/data-visualization-software/">data visualization software</a>.</span>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2242763261171238379.post-62583660085422064072012-12-15T23:50:00.000+02:002012-12-25T15:51:21.683+02:00Twitter for B2B Marketers<div dir="ltr" style="text-align: left;" trbidi="on">
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Twitter is an information network that brings people closer to what’s important to them.<br />
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With <b>340,000,000</b> tweets per day from<b> 140,000,000+</b> active users, B2B marketers can deliver the most powerful message only in 140 characters to attract prospects, interact and engage with clients, increase brand awareness, understand their audience.<br />
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Twitter is a way to communicate with your customers, prospects, and others interested in your company and your products.<br />
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Most B2B marketers are still at 'Broadcast Stage' in which they are tweeting information about themselves and what they are doing, such as
press releases, information about events, links to blogs perhaps or a
nice piece of press coverage., and are quite happy to stay there.
It is easy to manage, they have some people following them, and it’s a
nice additional marketing channel to spread the word about what they are
doing.<br />
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<a name='more'></a>Twitter provides these simple best practices to move on and build your following, reputation, and customer's trust :<br />
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<span style="font-size: large;"><span id="internal-source-marker_0.8887703444087098" style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">#1 Share</span></span><br />
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<tr><td style="text-align: center;"><a href="http://farm1.staticflickr.com/75/177926979_9bd2709608.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://farm1.staticflickr.com/75/177926979_9bd2709608.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="name" id="yui_3_7_3_3_1355611162203_1159"><b class="username" id="yui_3_7_3_3_1355611162203_1162">By <a href="http://www.flickr.com/photos/furiousgeorge81/" id="yui_3_7_3_3_1355611162203_1164" target="_blank">furiousgeorge81</a> via <a href="http://www.flickr.com/photos/furiousgeorge81/177926979/" target="_blank">Flickr</a></b></span></td></tr>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Share
photos and behind the scenes info about your business. Even better,
give a glimpse of developing projects and events. Users come to Twitter
to get and share the latest, so give it to them!</span></blockquote>
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<span style="font-size: large;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">#2 Listen</span><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> </span></span><br />
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<tr><td class="tr-caption" style="text-align: center;">By <a href="http://www.flickr.com/photos/ebnt-photo/">Eric Bennett</a> via <a href="http://www.flickr.com/photos/ebnt-photo/5309885411" target="_blank">Flickr </a></td></tr>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Regularly monitor the comments about your company, brand, and products.</span></blockquote>
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<span style="font-size: large;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">#3 </span>Ask</span><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> </span></span><br />
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<tr><td class="tr-caption" style="text-align: center;">By <a href="http://www.flickr.com/photos/drachmann/">alexanderdrachmann</a> via <a href="http://www.flickr.com/photos/drachmann/327122302" target="_blank">Flickr</a></td></tr>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Ask questions of your followers to glean valuable insights and show that you are listening.</span></blockquote>
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<span style="font-size: large;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">#4 </span>Respond</span><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"></span></span><br />
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<tr><td class="tr-caption" style="text-align: center;">By <a href="http://www.flickr.com/photos/byronnewmedia/">ByronNewMedia</a> via <a href="http://www.flickr.com/photos/byronnewmedia/5472346882" target="_blank">Flickr</a></td></tr>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Respond to compliments and feedback in real time</span></blockquote>
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<span style="font-size: large;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">#5 </span>Reward</span></span><br />
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<tr><td class="tr-caption" style="text-align: center;">By <a href="http://www.flickr.com/photos/reneeanddolan/">dolanh</a> via <a href="http://www.flickr.com/photos/reneeanddolan/6968496079" target="_blank">Flickr</a></td></tr>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Tweet updates about special offers, discounts and time-sensitive deals.</span></blockquote>
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<span style="font-size: large;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">#6 </span>Demonstrate wider leadership and know-how</span><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> </span></span><br />
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<tr><td class="tr-caption" style="text-align: center;">By <a href="http://www.flickr.com/photos/tedxdupontcircle/">TEDxDupontCircle</a> via <a href="http://www.flickr.com/photos/tedxdupontcircle/6935408902" target="_blank">Flickr </a></td></tr>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Reference articles and links about the bigger picture as it relates to your business.</span></blockquote>
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<span style="font-size: large;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">#7 </span>Champion your stakeholders</span><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> </span></span><br />
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<tr><td class="tr-caption" style="text-align: center;">By <a href="http://www.flickr.com/photos/ross/">Ross Mayfield</a> via <a href="http://www.flickr.com/photos/ross/3000500" target="_blank">Flickr</a></td></tr>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Retweet and reply publicly to great tweets posted by your followers and customers.</span></blockquote>
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<span style="font-size: large;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;"><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">#8 </span>Establish the right voice</span><span style="background-color: transparent; color: black; font-family: Arial; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> </span></span><br />
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<tr><td class="tr-caption" style="text-align: center;">by <a href="http://www.flickr.com/photos/glass_and_tubes/">Glass&Tubes</a> via <a href="http://www.flickr.com/photos/glass_and_tubes/5993208237" target="_blank">Flickr</a></td></tr>
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<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: italic; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">voice</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> as you Tweet. How do you want your business to appear to the Twitter community?</span></blockquote>
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Source: <a href="https://business.twitter.com/en/basics/best-practices/" target="_blank">Twitter for Business</a><br />
Image Credit: <a href="http://twitter.com/logo" target="_blank">Twitter Logo</a> </div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2242763261171238379.post-70419186230645836532012-12-14T23:36:00.000+02:002012-12-20T12:49:20.985+02:00Linkedin for B2B Marketplaces<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://farm7.staticflickr.com/6109/6290003115_7788c41563_q.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://farm7.staticflickr.com/6109/6290003115_7788c41563_q.jpg" /></a></div>
<span id="internal-source-marker_0.762746807863814" style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Did you know that the </span><a href="http://www.bizjournals.com/sanjose/blog/2012/12/10-most-liked-brands-on-linkedin-are.html"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline;">10 most liked brands on Linkedin are all B2B</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> </span>.<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">They
are, in order after LinkedIn itself, IBM, Microsoft, Deloitte, The Walt
Disney Company, Oracle, Research in Motion, McKinsey & Co., L'Oreal
and Ericcson.</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">According to a report from the</span><a href="http://b2bmarketplaces2us.blogspot.com/2012/12/b2b-content-marketing-2013-benchmarks.html" target="_blank"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> </span><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline;">Content Marketing Institute and MarketingProfs</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">, B2B companies have taken notice, and made Linkedin a greater part of their</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"> social media marketing </span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">strategies.The study found that 83 percent of B2B brands maintain
presences on LinkedIn, compared to 71 percent that did in 2011.</span><br />
<br />
<a name='more'></a><span id="internal-source-marker_0.762746807863814" style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Here are some of the biggest B2B Linkedin groups:</span><br />
<span id="internal-source-marker_0.762746807863814" style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"><br id="internal-source-marker_0.5025238364628879" /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"></span></span>
<br />
<div dir="ltr">
<table style="border-collapse: collapse; border: none;"><colgroup><col width="36"></col><col width="161"></col><col width="339"></col><col width="88"></col></colgroup><tbody>
<tr style="height: 0px;"><td style="background-color: #d9d9d9; border: 0px solid #000000; padding: 7px 7px 7px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<span style="background-color: #d9d9d9; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">#</span></div>
</td><td style="background-color: #d9d9d9; border: 0px solid #000000; padding: 7px 7px 7px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<span style="background-color: #d9d9d9; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">Group</span></div>
</td><td style="background-color: #d9d9d9; border: 0px solid #000000; padding: 7px 7px 7px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<span style="background-color: #d9d9d9; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">Group Profile</span></div>
</td><td style="background-color: #d9d9d9; border: 0px solid rgb(0, 0, 0); padding: 7px; text-align: center; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: #d9d9d9; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: bold; text-decoration: none; vertical-align: baseline;">Group Members</span></div>
</td></tr>
<tr style="height: 0px;"><td style="border: 0px solid #000000; padding: 7px 7px 7px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">01</span></div>
</td><td style="border: 0px solid #000000; padding: 7px 7px 7px 7px; vertical-align: top;"><div style="text-align: center;">
<img height="50px;" src="https://lh3.googleusercontent.com/NEYg_F-DFvSb4HZ-fb3mq2yjPSG9dddAFFOuQ1Md3OJduvkmMWg7GnQfshcbJtnATm-O3GwQEnHD3QEuO81bIRWMGh-1nZFsOdz0TUeDfiJE3epwV1ne" width="100px;" /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"></span></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<a href="http://www.linkedin.com/groups?gid=27040"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline;">International Export Import</span></a></div>
</td><td style="border: 0px solid #000000; padding: 7px 7px 7px 7px; vertical-align: top;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Dedicated
to professionals involved in import and export business, great for
traders to find buyers and suppliers and get trade leads.</span></td><td style="border: 0px solid rgb(0, 0, 0); padding: 7px; text-align: center; vertical-align: top;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">+74,969</span></td></tr>
<tr style="height: 0px;"><td style="background-color: #d9d9d9; border: 0px solid #000000; padding: 7px 7px 7px 7px; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<span style="background-color: #d9d9d9; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">02</span></div>
</td><td style="background-color: #d9d9d9; border: 0px solid #000000; padding: 7px 7px 7px 7px; vertical-align: top;"><div style="text-align: center;">
<img height="50px;" src="https://lh4.googleusercontent.com/d2v9ydRs9bV_qaVZ9wWoMzQI2x_oth7FCl7F2KHuCXtehZRHSy8ofWoG4bz7O44sEvdg5qkCgD6ivePO-9l-FxLcE83dkgESFAukRzzBjF1pGvXGYM2N" width="100px;" /><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"></span></div>
<div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<a href="http://www.linkedin.com/groups?gid=43707"><span style="background-color: #d9d9d9; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline;">B2B Technology Marketing Community</span></a></div>
</td><td style="background-color: #d9d9d9; border: 0px solid #000000; padding: 7px 7px 7px 7px; vertical-align: top;"><span style="background-color: #d9d9d9; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">For
marketing professionals in B2B high-tech industries to enable
networking, sharing of ideas, best practices and opportunities.</span><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"></span></td><td style="background-color: #d9d9d9; border: 0px solid rgb(0, 0, 0); padding: 7px; text-align: center; vertical-align: top;"><div dir="ltr" style="margin-bottom: 0pt; margin-top: 0pt;">
<span style="background-color: #d9d9d9; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">+40,411</span></div>
</td></tr>
<tr style="height: 0px;"><td style="border: 0px solid #000000; padding: 7px 7px 7px 7px; vertical-align: top;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">03</span></td><td style="border: 0px solid #000000; padding: 7px 7px 7px 7px; vertical-align: top;"><div style="text-align: center;">
<a href="http://www.linkedin.com/groups?gid=1172827" target="_blank"><img height="50px;" src="https://lh5.googleusercontent.com/Isw7qRFXvJC517Jfslsd_-BrKoQE9mSWzRfJhjc8tbJqY__ScbrGABHdIaNb3_mtLduGOvTi_R0fUQjxpNHS02DD3LEDdYPgkuYgka_sdE9ipMMilgl7" width="100px;" /></a></div>
<div style="text-align: center;">
<h4 dir="ltr" id="internal-source-marker_0.5025238364628879" style="margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<a href="http://www.linkedin.com/groups?gid=1172827"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; vertical-align: baseline;"></span></a><b><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"></span></b></h4>
<h4 dir="ltr" id="internal-source-marker_0.5025238364628879" style="margin-bottom: 0pt; margin-top: 0pt; text-align: center;">
<a href="http://www.linkedin.com/groups?gid=1172827"><span style="background-color: transparent; color: #1155cc; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: underline; vertical-align: baseline;">B2B Marketing</span></a><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"></span></h4>
</div>
</td><td style="border: 0px solid #000000; padding: 7px 7px 7px 7px; vertical-align: top;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Stay
up to speed with the latest developments and understand new
opportunities as they emerge. This group is designed to provide B2B
marketers with the opportunity to interact with one another, share ideas
and help the community develop and grow.</span></td><td style="border: 0px solid rgb(0, 0, 0); padding: 7px; text-align: center; vertical-align: top;"><span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">+23,972</span></td></tr>
</tbody></table>
</div>
Photo Credit: By <a href="http://www.flickr.com/photos/sheilascarborough/">TheSeafarer</a> via <a href="http://www.flickr.com/photos/sheilascarborough/6290003115" target="_blank">Flickr</a><br />
<br /></div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2242763261171238379.post-22166112326323602502012-12-13T23:56:00.000+02:002012-12-25T15:51:21.675+02:00B2Social: How to Master B2B Social Media Marketing<div dir="ltr" style="text-align: left;" trbidi="on">
<center>
<iframe allowfullscreen="allowfullscreen" frameborder="0" height="486" marginheight="0" marginwidth="0" mozallowfullscreen="mozallowfullscreen" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/11241378?rel=0" style="border-width: 1px 1px 0; border: 1px solid #CCC; margin-bottom: 5px;" webkitallowfullscreen="webkitallowfullscreen" width="570"> </iframe></center>
<div style="margin-bottom: 5px;">
<b> <a href="http://www.slideshare.net/HubSpot/how-to-master-b2b-social-media-marketing" target="_blank" title="How to Master B2B Social Media Marketing">How to Master B2B Social Media Marketing</a> </b> from <b><a href="http://www.slideshare.net/HubSpot" target="_blank">HubSpot All-in-one Marketing Software</a></b> </div>
</div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2242763261171238379.post-21839689316413095822012-12-12T23:41:00.001+02:002012-12-13T04:12:28.125+02:00B2B SEO: Business-to-Business Search Engine Optimization<div dir="ltr" style="text-align: left;" trbidi="on">
<div dir="ltr" style="text-align: left;" trbidi="on">
<center>
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><a href="http://searchengineland.com/seotable/?utm_source=embed&medium=sm&campaign=table" target="_blank"><img alt="The Periodic Table Of SEO Ranking Factors" border="”0″" engine="engine" factors="factors" height="”414″" land="land" of="of" periodic="periodic" ranking="ranking" seo="seo" src="http://searchengineland.com/download/seotable/SearchEngineLand-Periodic-Table-of-SEO-small.png" table="table" title="The Periodic Table Of SEO Ranking Factors" width="580" /> </a></span></span></center>
<div style="text-align: left;">
<br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Business-to-business search
marketers face many challenges such as:long conversion cycles, finding
qualified buyers, form <span style="font-size: small;">s</span>ubmission metrics and web traffic reporting.</span></span><br />
<a name='more'></a><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Up to date and focused on the specific marketing needs of your market to find the right audience to read your message.<br /><br />Here are some resources for search engine optimization as it relates to business-to-business <br />marketing: </span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://searchengineland.com/seotable" target="_blank"><span style="clear: left; float: left; font-family: Arial,Helvetica,sans-serif; margin-bottom: 1em; margin-right: 1em;"><img alt="The Periodic Table Of SEO Ranking Factors" border="0" src="http://searchengineland.com/download/seotable/SearchEngineLand-Periodic-Table-of-SEO-condensed-small.png" title="The Periodic Table Of SEO Ranking Factors" /></span></a></div>
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><a href="http://searchengineland.com/seotable" target="_blank">The Periodic Table Of SEO Ranking Factors</a><br />a chart that summarizes the major factors to focus on for search engine ranking success and <span style="font-size: small;">covers</span> four major groups:</span></span></div>
<div style="text-align: left;">
<blockquote class="tr_bq">
<blockquote class="tr_bq">
<ol style="text-align: left;">
</ol>
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">On The Page Ranking Factors</span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Off The Page Ranking Factors</span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Violations</span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Blocking</span></span></blockquote>
</blockquote>
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">the goal is to help those new to SEO focus on the big picture and perhaps help some experienced SEO hit the “reset” button if they’re feeling a bit lost among the trees of the SEO forest.</span></span>
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br /></span></span>
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span style="font-size: small;"> </span></span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"></span><br />
<br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;"><a href="http://www.youtube.com/playlist?list=PLC4n0_HuY8TweHVhME4xsdOvqAUBcvKqx" target="_blank"><span style="font-size: small;"><span style="font-size: small;">Youtube B2B SEO Playlist</span></span></a></span><br />
<div style="text-align: left;">
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span style="font-size: small;">How Search Engines (Google,Yahoo and Bing) can help businesses with Search Engine Marketing SEM and Search Engine Optimization SEO.</span></span></span></div>
<div style="text-align: left;">
<span style="font-family: Arial,Helvetica,sans-serif;"><br /></span></div>
</div>
</div>
<center>
<span style="font-family: Arial,Helvetica,sans-serif;"><iframe allowfullscreen="allowfullscreen" frameborder="0" height="580" src="http://www.youtube.com/embed/videoseries?list=PLC4n0_HuY8TweHVhME4xsdOvqAUBcvKqx&hl=en_US" width="580"></iframe></span></center>
</div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2242763261171238379.post-80576112838854458292012-12-11T23:00:00.000+02:002012-12-12T00:43:47.746+02:00B2B Quotes: Sometimes we stare so long at a door that is closing that we see too late the one that is open<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
</div>
<div style="background-color: transparent; border: medium none; color: black; overflow: hidden; text-align: left; text-decoration: none;">
</div>
<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
</div>
<center>
<a href="http://www.brainyquote.com/quotes/quotes/a/alexanderg389638" target="_blank"><img alt="Sometimes we stare so long at a door that is closing that we see too late the one that is open." border="0" height="412" src="http://i.brainyquote.com/photos/a/alexandergrahambell389638.jpg" title="Sometimes we stare so long at a door that is closing that we see too late the one that is open." width="570" /></a></center>
<span style="font-size: large;"><b><span class="grand">Sometimes we stare so long at a door that is closing that we see too late the one that is open.</span>
<br />
<span class="huge"><a href="http://www.brainyquote.com/quotes/authors/a/alexander_graham_bell.html">Alexander Graham Bell</a></span></b></span>
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<div style="background-color: transparent; border: medium none; color: black; overflow: hidden; text-align: left; text-decoration: none;">
<br /></div>
</div>
</div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2242763261171238379.post-68133922512105404862012-12-10T23:56:00.002+02:002012-12-11T03:40:06.358+02:00King's Army: How to Get Started in B2B Content Marketing<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://farm8.staticflickr.com/7143/6784939907_d6b0c87c38_z.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="http://farm8.staticflickr.com/7143/6784939907_d6b0c87c38_z.jpg" width="400" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://farm8.staticflickr.com/7143/6784939907_d6b0c87c38.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><br /></a></div>
<br />
<ol style="text-align: left;">
<li><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Make a list of the pain points that the customers are experiencing </span></span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span style="font-size: small;">B</span>rand the company to help the customers with pain points</span></span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Set goals </span></span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Execute against the goals</span></span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Identify metrics to determine whether you’re getting progress</span></span></li>
</ol>
<span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;">Photo Credit: By</span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"> </span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"> </span></span><span style="font-size: small;"><span style="font-family: Arial,Helvetica,sans-serif;"> <a href="http://www.flickr.com/photos/dgeezer/">diamond geezer</a> via <a href="http://www.flickr.com/photos/dgeezer/6784939907" target="_blank">Flickr</a></span></span><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br /></span></span><div>
<ol style="text-align: left;">
</ol>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2242763261171238379.post-80785271770230621802012-12-09T23:51:00.002+02:002012-12-25T15:51:21.688+02:0014 B2B Metrics: How to Measure the Effectiveness of B2B Content Marketing<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://farm4.staticflickr.com/3616/3552240620_25dba4691f_q.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://farm4.staticflickr.com/3616/3552240620_25dba4691f_q.jpg" /></a></div>
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"> Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action [<a href="http://contentmarketinginstitute.com/what-is-content-marketing/" target="_blank">Content Marketing Institute</a>].</span></span><br />
<br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Content marketing products can take the form of custom magazines, print or online newsletters, digital content, websites or microsites, white papers, webcasts/webinars, podcasts, video portals or series, in-person roadshows, roundtables, interactive online, email, events.</span></span><br />
<a name='more'></a><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"></span><span style="font-size: small;">To achieve business goals such as: thought leadership, lead generation<span style="font-size: small;"> </span>and customer retention<span style="font-size: small;">, </span>B2B marketers use the multiple methods to measure effectiveness of content marketing<span style="font-size: small;">:</span></span></span><br />
<ol style="text-align: left;">
<li><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Web traffic</span></span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Sales lead quality </span></span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Social media sharing</span></span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Sales quantity </span></span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Direct sales</span></span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Qualitative feedback from customers </span></span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">SEO ranking</span></span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Time spent on website </span></span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Inbound links </span></span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Benchmark lift of company awareness</span></span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Increased customer loyalty</span></span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Benchmark lift of product/service awareness</span></span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Cross-selling </span></span></li>
<li><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Cost savings</span></span></li>
</ol>
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span style="font-size: small;">Source: </span></span></span><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span style="font-size: small;"><small><span style="font-size: small;"><a href="https://plus.google.com/101206766570550710645?rel=author" target="_blank">Lee Odden</a> <span style="font-size: small;">via <a href="http://www.toprankblog.com/2012/11/100-b2b-%20%20content-marketing-statistics-for-2013/" target="_blank">100+ B2B Content Marketing Stats: 2013 Benchmarks, Budgets, & Trends Report</a></span></span></small></span></span></span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span style="font-size: small;"><small><span style="font-size: small;"><span style="font-size: small;">Photo Credit: By</span></span></small></span></span></span><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><span style="font-size: small;"><small><span style="font-size: small;"><span style="font-size: small;"> <a href="http://www.flickr.com/photos/lwr/">Leo Reynolds</a> via <a href="http://www.flickr.com/photos/lwr/3552240620" target="_blank">Flickr</a></span></span></small></span></span></span><br />
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2242763261171238379.post-80538772245776486202012-12-08T23:54:00.000+02:002012-12-25T15:51:21.686+02:002013 B2B Content Marketing: Benchmarks, Budgets, and Trends–North America<center><iframe src="http://www.slideshare.net/slideshow/embed_code/14855770?rel=0" width="590" height="486" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" style="border:1px solid #CCC;border-width:1px 1px 0;margin-bottom:5px" allowfullscreen webkitallowfullscreen mozallowfullscreen> </iframe></center> <div style="margin-bottom:5px"> <strong> <a href="http://www.slideshare.net/CMI/b2b-content-marketing-2013-benchmarks-budgets-and-trendsnorth-america-14855770" title="B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America" target="_blank">B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America</a> </strong> from <strong><a href="http://www.slideshare.net/CMI" target="_blank">Content Marketing Institute</a></strong> </div>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2242763261171238379.post-19948210040177169712012-12-07T22:46:00.000+02:002012-12-25T15:51:21.673+02:00B2B Marketplace Lead Nurturing Guide [Infographic]<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://farm7.staticflickr.com/6201/6042279541_ff003826ed_b.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="B2B Marketplace Lead Nurturing Guide [Infographic]" border="0" src="http://farm7.staticflickr.com/6201/6042279541_ff003826ed_b.jpg" title="B2B Marketplace Lead Nurturing Guide [Infographic]" width="570" /></a></center>
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Photo Credit: by <a href="http://www.flickr.com/photos/maxoz/">Social Media Max</a> via <a href="http://www.flickr.com/photos/maxoz/6042279541" target="_blank">Flickr </a>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2242763261171238379.post-41540673150850840242012-12-06T23:51:00.003+02:002012-12-25T15:51:21.679+02:00Knowledge Hubs: Forums of B2B Marketplaces<div dir="ltr" style="text-align: left;" trbidi="on">
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Forums are one of the reasons why the Internet is so large.<br />
They act as centralized locations for topical discussion, similar to BBS and Usenet but on a much larger scale and in more specialized ways.<br />
Forums are where marketers can demonstrate their knowledge.<br />
<br />
You can find forums dedicated to B2B marketplaces using Google:<br />
<a href="https://www.google.com/search?q=B2B+marketplaces+forums" target="_blank">B2B marketplaces forums</a><br />
<a name='more'></a><br />
Why forums:<br />
<ul style="text-align: left;">
<li>Find your target audience and build relationship with them</li>
<li>Get traffic and your links to search engines</li>
<li>Keep up-to-date on what is happening in your niche </li>
<li>Add value to people in your niche and show yourself as an expert</li>
<li>Generating qualified leads and driving sales </li>
<li>Find answers to specific questions</li>
</ul>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2242763261171238379.post-17553907948802553072012-12-05T23:48:00.002+02:002012-12-25T15:51:21.669+02:00Top 10 B2B Marketing Blogs on Technorati<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://scm-l3.technorati.com/images/trussite/icon/logo-lg.png?1354756644" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://scm-l3.technorati.com/images/trussite/icon/logo-lg.png?1354756644" /></a></div>
<span id="internal-source-marker_0.27699190788509953" style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"><span id="goog_1037798607"></span><span id="goog_1037798608"></span>Although
the Technorati Top 100 blogs list is updated once per day, the
Technorati Authority measures a site's standing & influence in the
blogosphere.</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Technorati Authority calculations reflect the continually changing attention of the blogosphere.</span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;"></span><br />
<span style="background-color: transparent; color: black; font-family: Arial; font-size: 15px; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Authority
is calculated based on a site’s linking behavior, categorization and
other associated data over a short, finite period of time. A site’s
authority may rapidly rise and fall depending on what the blogosphere is
discussing at the moment, and how often a site produces content being
referenced by other sites.</span><br />
<a name='more'></a>Search for “B2B Marketing” on Technorati <br />
<a href="http://technorati.com/search?return=sites&authority=all&q=B2B+Marketing&x=5&y=10" target="_blank"> http://technorati.com/search?return=sites&authority=all&q=B2B+Marketing&x=5&y=10</a><br />
<br />
#01 Webbiquity B2B Marketing Blog<br />
<a href="http://webbiquity.com/" target="_blank">http://webbiquity.com </a> <br />
<br />
#02 Online Marketing Blog<br />
<a href="http://www.toprankblog.com/">http://www.toprankblog.com</a> <br />
<br />
#03 Velocity - the B2B marketing acceleration agency for technology companies<br />
<a href="http://www.velocitypartners.co.uk/">http://www.velocitypartners.co.uk</a> <br />
<br />
#04 Search Engine Marketing Blog - KoMarketing Associates<br />
<a href="http://www.komarketingassociates.com/blog">http://www.komarketingassociates.com/blog</a> <br />
<br />
#05 B2B Marketing Insider<br />
<a href="http://www.b2bmarketinginsider.com/">http://www.b2bmarketinginsider.com</a> <br />
<br />
#06 Marketing Profs Daily Fix<br />
<a href="http://mpdailyfix.com/">http://mpdailyfix.com</a> <br />
<br />
#07 The Social Media Marketing Blog<br />
<a href="http://www.scottmonty.com/">http://www.scottmonty.com/</a> <br />
<br />
#08 B2B Sales Leads Blog: Small Business B2B Marketing<br />
<a href="http://www.mymarketingdept.com/Small-Business-B2B-Marketing-blog/Default.aspx">http://www.mymarketingdept.com/Small-Business-B2B-Marketing-blog/Default.aspx</a> <br />
<br />
#09 Brian Basilico B2blog<br />
<a href="http://www.b2b-im.com/blogs">http://www.b2b-im.com/blogs</a>/ <br />
<br />
#10 Copywriting4b2b<br />
<a href="http://www.copywriting4b2b.com/">http://www.copywriting4b2b.com</a></div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2242763261171238379.post-2934066778916207092012-12-04T23:56:00.000+02:002012-12-05T01:01:11.141+02:00B2B Quotes: It is during our darkest moments that we must focus to see the light<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://www.brainyquote.com/quotes/quotes/a/aristotleo119068" target="_blank"><img alt="It is during our darkest moments that we must focus to see the light." border="0" height="412" src="http://i.brainyquote.com/photos/a/aristotleonassis119068.jpg" title="It is during our darkest moments that we must focus to see the light." width="570" /></a></center>
<span style="font-size: large;"><b><span class="grand">It is during our darkest moments that we must focus to see the light.</span>
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<span class="huge"><a href="http://www.brainyquote.com/quotes/authors/a/aristotle_onassis.html">Aristotle Onassis</a></span></b></span>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2242763261171238379.post-85086257557023785922012-12-03T23:55:00.002+02:002012-12-25T15:51:21.691+02:00Vitals: Statistics for B2B Marketers<div dir="ltr" style="text-align: left;" trbidi="on">
<br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><a href="http://earnestagency.wordpress.com/" target="_blank">Earnest Agency</a> - a </span></span><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">leading B2B marketing agency - published an <a href="http://earnestagency.wordpress.com/2012/09/21/why-use-social-media-the-business-case/" target="_blank">animation video</a> and <a href="http://earnestagency.wordpress.com/2012/09/18/vital-statistics-for-b2b-marketers-2-the-infographic/" target="_blank">inforgraphic </a>for the most vital statistics for B2B Marketers<span style="font-size: small;">.</span> </span></span><br />
<br />
<iframe width="560" height="315" src="http://www.youtube.com/embed/V6Q34ID2n1Q" frameborder="0" allowfullscreen width="560"></iframe><br />
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<a href="http://earnestagency.files.wordpress.com/2012/09/vs2_infographic.jpg?w=550&h=3750" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://earnestagency.files.wordpress.com/2012/09/vs2_infographic.jpg?w=550&h=3750" /></a></div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2242763261171238379.post-83069550051919007142012-12-02T23:56:00.001+02:002012-12-25T15:51:21.689+02:00Step-by-Step Guide to Market Products Using B2B Marketplaces<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="http://farm6.staticflickr.com/5053/5488996034_12974fb903_q.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://farm6.staticflickr.com/5053/5488996034_12974fb903_q.jpg" /></a></div>
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<span style="font-size: x-large;"><b>What to do after if you are enrolled in a B2B Marketplace?</b></span><br />
<br />
First time users of <a href="http://b2bmarketplaces2us.blogspot.com/2012/11/top-10-most-visited-b2b-marketplaces.html" target="_blank">B2B marketplaces</a> expect that the recording itself will give them a number of new customers. In some cases, it might come true! Especially, if you are a seller of some coveted items. But for the rest of us, things are a little trickier! A <a href="http://b2bmarketplaces2us.blogspot.com/2012/11/open-sesame-why-alibaba-is-worlds.html" target="_blank">large B2B marketplace</a> has many suppliers of similar products, which are vying for the attention of potential customers. To establish your company as a star among them is not an easy task! However, a little planning and careful monitoring of some basic rules to improve your chances of being noticed by buyers significantly.<br />
<a name='more'></a><br />
Basic steps that you should take seriously once you decide to sell your products using <a href="http://b2bmarketplaces2us.blogspot.com/2012/11/top-10-most-visited-b2b-marketplaces.html" target="_blank">B2B marketplaces</a> are summarized below:<br />
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<span style="font-size: large;"><b>1 Write a strong profile</b></span><br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://farm4.staticflickr.com/3433/3262053975_5053995b45.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://farm4.staticflickr.com/3433/3262053975_5053995b45.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">By <a href="http://www.flickr.com/photos/prosper973/" target="_blank">Yannick TURBÉ</a> via <a href="http://www.flickr.com/photos/prosper973/3262053975" target="_blank">Flickr</a></td></tr>
</tbody></table>
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When a potential customer sees your ad lead or trade your product on the <a href="http://b2bmarketplaces2us.blogspot.com/2012/11/top-10-most-visited-b2b-marketplaces.html" target="_blank">marketplace </a>and feels concerned, the first thing it does is - check out your company profile. This is where the buyer gets the basic information about your business. If you have a profile virtually empty with a little information about your company, the potential customer will not even bother to make a quote. This is why you should spend some time on writing a good company profile.<br />
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Here are some things you should focus on when you write your company profile.<br />
<br />
<ul style="text-align: left;">
<li>Begin your profile with something remarkable about your company. This could be the distinct quality that sets your business apart from your competitors.</li>
</ul>
<br />
<ul style="text-align: left;">
<li>Describe your current customers, target market and any new products or projects that you plan to come up with.</li>
</ul>
<br />
<ul style="text-align: left;">
<li>Write a little about your company's history. When the company was incorporated? What is the shape of the business?</li>
</ul>
<br />
<ul style="text-align: left;">
<li>If you have something to brag about, do it! If you feel that your sales figures are impressive, why not mention.</li>
</ul>
<br />
<ul style="text-align: left;">
<li>Be brief! The profile should not be higher than five paragraphs. You do not want your buyers to get bored!</li>
</ul>
<br />
<span style="font-size: large;"><b>2 Include your logo on your storefront page</b></span><br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://farm4.staticflickr.com/3145/2662264721_48198d9e77.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://farm4.staticflickr.com/3145/2662264721_48198d9e77.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="name" id="yui_3_5_1_3_1354616039100_1246"><b class="username" id="yui_3_5_1_3_1354616039100_1245">By <a href="http://www.flickr.com/photos/27845211@N02/" id="yui_3_5_1_3_1354616039100_1244" target="_blank">captcreate</a> via <a href="http://www.flickr.com/photos/27845211@N02/2662264721" target="_blank">Flickr</a></b></span></td></tr>
</tbody></table>
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If you want to separate your business from other suppliers, you need to think seriously about creating a brand for your company. Brand is distinctive pattern of running your operations. It describes the nature of your product or service, your uniqueness compared to other. A logo is a key to branding your company. Customers will remember your company name better if you have a great logo to go with.<br />
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<b><span style="font-size: large;">3 Add products to your store</span></b><br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://farm2.staticflickr.com/1302/5190379421_0e3f27dc9a.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://farm2.staticflickr.com/1302/5190379421_0e3f27dc9a.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">By <a href="http://www.flickr.com/photos/klearchos/" target="_blank">Klearchos Kapoutsis</a> via <a href="http://ww.flickr.com/photos/klearchos/5190379421" target="_blank">Flickr </a></td></tr>
</tbody></table>
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It is important to have your main products-products that are generating your primary sales- added to your online store. Products with beautiful photo and well-written description capture the attention of buyers more than anything else. This is why buyers are on your page is: to look for products they need.<br />
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<b><span style="font-size: large;">4 Make beautiful pictures of your products</span></b><br />
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://farm4.staticflickr.com/3614/3471004412_1d47968e19.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://farm4.staticflickr.com/3614/3471004412_1d47968e19.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">By <a href="http://www.flickr.com/photos/machimon2006/" target="_blank">macha.cl </a>via <a href="http://www.flickr.com/photos/prosper973/3262053975" target="_blank">Flickr </a><a href="http://www.flickr.com/photos/machimon2006/"><br /></a></td></tr>
</tbody></table>
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Nothing can stop a potential buyer of a hazy or blurry picture of the product he intends to buy from you. If your competitor's product with exactly the same characteristics has better picture, guess who has more chance of getting the business? Spend money and take professional photos of your products. Make sure you have followed all the <a href="http://b2bmarketplaces2us.blogspot.com/2012/11/open-sesame-why-alibaba-is-worlds.html" target="_blank">B2B marketplace</a> instructions before uploading your images.<br />
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<b><span style="font-size: large;">5 Post your products on the marketplace</span></b><br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://farm6.staticflickr.com/5062/5652699228_68587eb26c.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://farm6.staticflickr.com/5062/5652699228_68587eb26c.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">By <a href="http://www.flickr.com/photos/epsos/" target="_blank">epSos.de</a><a href="http://www.flickr.com/photos/machimon2006/"> </a>via <a href="http://www.flickr.com/photos/epsos/5652699228" target="_blank">Flickr </a><a href="http://www.flickr.com/photos/machimon2006/"><br /></a></td></tr>
</tbody></table>
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<br />
Displaying your product on<a href="http://b2bmarketplaces2us.blogspot.com/2012/11/top-10-most-visited-b2b-marketplaces.html" target="_blank"> B2B marketplaces</a><a href="http://b2bmarketplaces2us.blogspot.com/2012/11/%20%20open-sesame-why-alibaba-is-worlds.html" target="_blank"></a> has great benefits:<br />
<br />
<ul style="text-align: left;">
<li>Buyers can see your products frequently .</li>
<li>Buyers can compare your products with others.</li>
<li>Buyers can make a decision and make an immediate purchase order.</li>
</ul>
Product visibility is the name of the game! But do not limit yourself simply by posting items for sale on the <a href="http://b2bmarketplaces2us.blogspot.com/2012/11/open-sesame-why-alibaba-is-worlds.html" target="_blank">B2B marketplace</a>. Add your products to the electronic catalogs.<br />
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<b><span style="font-size: large;">6 </span></b><b><span style="font-size: large;"><b><span style="font-size: large;">Post<span style="font-size: large;"> t</span></span></b>rade leads </span></b><br />
<b><span style="font-size: large;"><br /></span></b>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://farm4.staticflickr.com/3131/3196697593_3d0c172534.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://farm4.staticflickr.com/3131/3196697593_3d0c172534.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">By <a href="http://www.flickr.com/photos/e3000/" target="_blank">e³°°°</a> via <a href="http://www.flickr.com/photos/e3000/3196697593" target="_blank">Flickr</a> <a href="http://www.flickr.com/photos/e3000/"></a><a href="http://www.flickr.com/photos/e3000/3196697593" target="_blank"></a></td></tr>
</tbody></table>
For many just-started users, <a href="http://b2bmarketplaces2us.blogspot.com/2012/11/top-10-most-visited-b2b-marketplaces.html" target="_blank">B2B marketplaces</a> are a little complicated to make buys and sales. They prefer to get sales leads on the site and establish contacts with buyers or sellers by email, fax or phone.<br />
<br />
Posting a trade lead is a great marketing method to exploit new business opportunities. So do not be disappointed if you do not get immediate feedback.<br />
<br />
Repeat posting trade leads at least once a month. Since normally a <a href="http://b2bmarketplaces2us.blogspot.com/2012/11/open-sesame-why-alibaba-is-worlds.html" target="_blank">B2B marketplace</a> constantly acquires new members, in order to expose the leads to bigger audience, it is worthwhile to post trade leads frequently.<br />
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Adapted from <a href="http://www.articlecity.com/articles/online_business/article_239.shtml" target="_blank">Nowshade Kabir</a> article <a href="http://www.articlecity.com/articles/online_business/article_239.shtml" target="_blank">"Start doing online business using B2B Portals in Six Steps"</a><br />
<br />
Photo Credit:By <a href="http://www.flickr.com/photos/rossmerrittphotography/" target="_blank">Ross Merritt Photography</a> via <a href="http://www.flickr.com/photos/rossmerrittphotography/5488996034" target="_blank">Flickr</a> </div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2242763261171238379.post-66263878295336267912012-12-01T23:47:00.001+02:002012-12-25T15:51:21.684+02:00 10 Facts From The B2B Barometer Survey <div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><a href="http://www.b2bbarometer.co.uk/content/s5/B2BBarometerlogoweb.jpg?from=-19302772656029174" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://www.b2bbarometer.co.uk/content/s5/B2BBarometerlogoweb.jpg?from=-19302772656029174" /></a></span></span></div>
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">The Institute of Direct Marketing (IDM) and Association of B2B Agencies (ABBA), business-to-business research specialist Circle Research has pioneered the definitive state of the nation study for B2B marketers – the B2B Barometer survey.</span></span><br />
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br /></span></span>
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">The B2B Barometer explores the budgets, priorities and behaviours of client-side marketers collectively controlling budgets in excess of £29.1 million and B2B agencies with annual revenues of £575 million.</span></span><br />
<a name='more'></a><span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br /></span></span>
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Findings from 128 interviews with B2B marketing professionals conducted in April 2012 include:</span></span><br />
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<br />
<ol id="internal-source-marker_0.39217437440036595" style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="background-color: transparent; color: black; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Trade shows are the largest client-side marketers’ budgets in the next 12 months with 15% share.</span></span></li>
</ol>
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br /></span></span>
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<ol start="2" style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="background-color: transparent; color: black; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Five
channels – trade shows, direct mail, email, website development and print – will take 56% of overall client-side
marketers’ budgets with digital channels expected to take 31% of
budgets and 22% for face-to-face.</span></span></li>
</ol>
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br /></span></span>
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<li dir="ltr" style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="background-color: transparent; color: black; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Client-side marketers’ primary marketing goals for the next 12-months are almost exclusively about generating demand</span></span></li>
</ol>
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br /></span></span>
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<ol start="4" style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="background-color: transparent; color: black; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Lead
generation and lead nurturing are the most important marketing
priorities when using content marketing for generating demand.</span></span></li>
</ol>
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br /></span></span>
<br />
<ol start="5" style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="background-color: transparent; color: black; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">86% of B2B client-side marketers use content in at least some of their marketing activity.</span></span></li>
</ol>
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br /></span></span>
<br />
<ol start="6" style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="background-color: transparent; color: black; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">White papers and case studies are the most frequently used content types.</span></span></li>
</ol>
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br /></span></span>
<br />
<ol start="7" style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="background-color: transparent; color: black; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Video is seen as one of the most effective content types.</span></span></li>
</ol>
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br /></span></span>
<br />
<ol start="8" style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="background-color: transparent; color: black; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Client-side marketers distribute their content withe events, website and email marketing.</span></span></li>
</ol>
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br /></span></span>
<br />
<ol start="9" style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="background-color: transparent; color: black; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">Supporting brand positioning and boosting SEO are among the goals that B2B marketers hope to achieve.</span></span></li>
</ol>
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br /></span></span>
<br />
<ol start="10" style="margin-bottom: 0pt; margin-top: 0pt;">
<li dir="ltr" style="background-color: transparent; color: black; font-style: normal; font-variant: normal; font-weight: normal; list-style-type: decimal; text-decoration: none; vertical-align: baseline;"><span style="font-family: Arial,Helvetica,sans-serif;"><span style="background-color: transparent; color: black; font-size: small; font-style: normal; font-variant: normal; font-weight: normal; text-decoration: none; vertical-align: baseline;">80%
of B2B industry respondents interviewed expressed their confidence
in their organisation’s outlook for the next 12 months with 63% of
agencies reported more enquiries in the past six months.</span></span></li>
</ol>
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br /></span></span>
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br /></span></span>
<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;">Source: <a href="http://www.b2bbarometer.co.uk/" target="_blank">The B2B Barometer®</a> and <a href="http://www.circle-research.com/b2b-barometer/" target="_blank">Circle Research </a></span></span><br />
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<span style="font-family: Arial,Helvetica,sans-serif;"><span style="font-size: small;"><br /></span></span>
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Unknownnoreply@blogger.com