What to do after if you are enrolled in a B2B Marketplace?
First time users of B2B marketplaces expect that the recording itself will give them a number of new customers. In some cases, it might come true! Especially, if you are a seller of some coveted items. But for the rest of us, things are a little trickier! A large B2B marketplace has many suppliers of similar products, which are vying for the attention of potential customers. To establish your company as a star among them is not an easy task! However, a little planning and careful monitoring of some basic rules to improve your chances of being noticed by buyers significantly.
Basic steps that you should take seriously once you decide to sell your products using B2B marketplaces are summarized below:
1 Write a strong profile
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| By Yannick TURBÉ via Flickr |
When a potential customer sees your ad lead or trade your product on the marketplace and feels concerned, the first thing it does is - check out your company profile. This is where the buyer gets the basic information about your business. If you have a profile virtually empty with a little information about your company, the potential customer will not even bother to make a quote. This is why you should spend some time on writing a good company profile.
Here are some things you should focus on when you write your company profile.
- Begin your profile with something remarkable about your company. This could be the distinct quality that sets your business apart from your competitors.
- Describe your current customers, target market and any new products or projects that you plan to come up with.
- Write a little about your company's history. When the company was incorporated? What is the shape of the business?
- If you have something to brag about, do it! If you feel that your sales figures are impressive, why not mention.
- Be brief! The profile should not be higher than five paragraphs. You do not want your buyers to get bored!
2 Include your logo on your storefront page
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| By captcreate via Flickr |
If you want to separate your business from other suppliers, you need to think seriously about creating a brand for your company. Brand is distinctive pattern of running your operations. It describes the nature of your product or service, your uniqueness compared to other. A logo is a key to branding your company. Customers will remember your company name better if you have a great logo to go with.
3 Add products to your store
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| By Klearchos Kapoutsis via Flickr |
It is important to have your main products-products that are generating your primary sales- added to your online store. Products with beautiful photo and well-written description capture the attention of buyers more than anything else. This is why buyers are on your page is: to look for products they need.
4 Make beautiful pictures of your products
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| By macha.cl via Flickr |
Nothing can stop a potential buyer of a hazy or blurry picture of the product he intends to buy from you. If your competitor's product with exactly the same characteristics has better picture, guess who has more chance of getting the business? Spend money and take professional photos of your products. Make sure you have followed all the B2B marketplace instructions before uploading your images.
5 Post your products on the marketplace
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| By epSos.de via Flickr |
Displaying your product on B2B marketplaces has great benefits:
- Buyers can see your products frequently .
- Buyers can compare your products with others.
- Buyers can make a decision and make an immediate purchase order.
6 Post trade leads
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| By e³°°° via Flickr |
Posting a trade lead is a great marketing method to exploit new business opportunities. So do not be disappointed if you do not get immediate feedback.
Repeat posting trade leads at least once a month. Since normally a B2B marketplace constantly acquires new members, in order to expose the leads to bigger audience, it is worthwhile to post trade leads frequently.
Adapted from Nowshade Kabir article "Start doing online business using B2B Portals in Six Steps"
Photo Credit:By Ross Merritt Photography via Flickr