With 340,000,000 tweets per day from 140,000,000+ active users, B2B marketers can deliver the most powerful message only in 140 characters to attract prospects, interact and engage with clients, increase brand awareness, understand their audience.
Twitter is a way to communicate with your customers, prospects, and others interested in your company and your products.
Most B2B marketers are still at 'Broadcast Stage' in which they are tweeting information about themselves and what they are doing, such as press releases, information about events, links to blogs perhaps or a nice piece of press coverage., and are quite happy to stay there. It is easy to manage, they have some people following them, and it’s a nice additional marketing channel to spread the word about what they are doing.
Twitter provides these simple best practices to move on and build your following, reputation, and customer's trust :
#1 Share
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| By furiousgeorge81 via Flickr |
Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!
#2 Listen
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| By Eric Bennett via Flickr |
Regularly monitor the comments about your company, brand, and products.
#3 Ask
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Ask questions of your followers to glean valuable insights and show that you are listening.
#4 Respond
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Respond to compliments and feedback in real time
#5 Reward
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Tweet updates about special offers, discounts and time-sensitive deals.
#6 Demonstrate wider leadership and know-how
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| By TEDxDupontCircle via Flickr |
Reference articles and links about the bigger picture as it relates to your business.
#7 Champion your stakeholders
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| By Ross Mayfield via Flickr |
Retweet and reply publicly to great tweets posted by your followers and customers.
#8 Establish the right voice
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| by Glass&Tubes via Flickr |
Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community?
Source: Twitter for Business
Image Credit: Twitter Logo