B2B (business to business) and B2C (business to consumer)

There are several clear distinctions that can be between platforms marketing B2B (business to business) and B2C (business to consumer). Although these two types of marketing programs use somewhat similar which include internet marketing, customer marketing direct advertising, among other media, however, B2B and B2C differs in the execution of these programs and the results of operations marketing. These two marketing techniques employ the same initial steps in developing a marketing strategy.Based on relationship marketing efforts buildings, B2B marketing company openly address to another company, which, by maximizing the value of the business relationship. Most importers, exporters and suppliers of Indian track approach B2B marketing, although some use approach and B2C.

The other point of difference in these two approaches is that, while B2C has a large target market, only purchasing process and short stage of the sales cycle. Many manufacturers and wholesalers focus on merchandising and B2C to buy coupons, activities, including displays and storefronts. So, we can say that basically any company that offers a product at retail to the public is of this type. B2B online portals is useful for Indian manufacturers, wholesalers, exporters and suppliers bring buyers and importers. These B2B portals allow operators to create an account with them and find new business partners, business opportunities, trade shows, promo, purchase requirements, and last much, much more.

Marketing for both B2B and B2C, with a strong brand presence is crucial. However, in the B2C marketing, brand encourages consumers to buy, remain loyal and potentially pay a higher price. With B2B, it will only help you to be seen, not primarily selected. In addition, the buyer emotionally when buying is the bottom line of these two markets. Since consumers make purchasing decisions on the basis of security, status, quality and comfort, and a business buyer make a purchase decision based on increased profitability, cost reduction and increase productivity.

In B2B marketing or business marketing, both buyers and sellers are business owners. The product is not sold to the end user in this type of marketing. Term or B2C means Business to Consumer transactions between a company and the end user. You local retail stores are an example of this type of marketing. Another example may be an e-commerce website selling products or services to people around the world.With B2B, there is a procurement process in several stages and the sales cycle. While B2C marketing focuses on a group or target consumer to disclose, sell or market services or community property. Its ultimate goal is to change buyers buyers as strength and constant as possible. B2C is product driven and maximize the value of the transaction. It usually provides internal networks software service or maintenance for other organizations to exploit in order to raise the marketing, sales, profits and efficiency. For example, marketing sites owners of these business objectives, policy makers and managers.



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The B2B Social Series



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