Content Marketing Campaign of Visual Gold [Infographic]

Markato published an infographic that B2B marketers should pay attention to because it urges them to to expand their content marketing strategy to include visual elements into their overall mix.  

TFast paced world of social media has forced B2B marketers to learn to digest information faster and sometimes even at a glance. 

Visual content includes infographics, photos, videos, memes, and  engaging content that captivates a viewer. 

The infographic below is on how you too can build your content marketing campaign into a solid structure of visual gold.

Facebook for B2B Marketers

There are more than one billion monthly active users “liking,” posting and interacting on Facebook regularly.

Facebook presents a unique opportunity to connect with and educate your target market in a way that your website and even your blog can't match. The trick is coming up with meaningful content that people will want to share, and that brings them back again and again.

Start with posts linking to upcoming webinars, events or new content. This keeps your fans up to speed on your brand and the type of content you produce.

Visual of SEM Market [Infographic]

Do you think - SEM losing its tendency? SEO is one of the convenient medium for marketing.

More B2B marketers were engaged in SEO as they tend to find better marketing results. Day by day the number of marketers approaching SEM is also kept increasing.

The growing demands on SEO will never let SEM down even in future. They will retain their standards even in upcoming marketing trends. What we are expecting is, in 2015 B2B marketers will attempt to invest above $80,000 on SEM.

Twitter for B2B Marketers

Twitter is an information network that brings people closer to what’s important to them.

With 340,000,000 tweets per day from 140,000,000+ active users, B2B marketers can deliver the most powerful message only in 140 characters to attract prospects, interact and engage with clients, increase brand awareness, understand their audience.

Twitter is a way to communicate with your customers, prospects, and others interested in your company and your products.

Most B2B marketers are still at 'Broadcast Stage' in which they are tweeting information about themselves and what they are doing, such as press releases, information about events, links to blogs perhaps or a nice piece of press coverage., and are quite happy to stay there. It is easy to manage, they have some people following them, and it’s a nice additional marketing channel to spread the word about what they are doing.

B2Social: How to Master B2B Social Media Marketing

How to Master B2B Social Media Marketing from HubSpot All-in-one Marketing Software

14 B2B Metrics: How to Measure the Effectiveness of B2B Content Marketing

 Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action [Content Marketing Institute].

Content marketing products can take the form of custom magazines, print or online newsletters, digital content, websites or microsites, white papers, webcasts/webinars, podcasts, video portals or series, in-person roadshows, roundtables, interactive online, email, events.

2013 B2B Content Marketing: Benchmarks, Budgets, and Trends–North America

B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America from Content Marketing Institute

B2B Marketplace Lead Nurturing Guide [Infographic]

Photo Credit: by Social Media Max via Flickr 

Knowledge Hubs: Forums of B2B Marketplaces

Forums are one of the reasons why the Internet is so large.
They act as centralized locations for topical discussion, similar to BBS and Usenet but on a much larger scale and in more specialized ways.
Forums are where marketers can demonstrate their knowledge.

You can find forums dedicated to B2B marketplaces using Google:
B2B marketplaces forums

Top 10 B2B Marketing Blogs on Technorati

Although the Technorati Top 100 blogs list is updated once per day, the Technorati Authority measures a site's standing & influence in the blogosphere.
Technorati Authority calculations reflect the continually changing attention of the blogosphere.

Authority is calculated based on a site’s linking behavior, categorization and other associated data over a short, finite period of time. A site’s authority may rapidly rise and fall depending on what the blogosphere is discussing at the moment, and how often a site produces content being referenced by other sites.

Vitals: Statistics for B2B Marketers

Earnest Agency - a leading B2B marketing agency - published an animation video and inforgraphic for the most vital statistics  for B2B Marketers.

Step-by-Step Guide to Market Products Using B2B Marketplaces

What to do after if you are enrolled in a B2B Marketplace?

First time users of B2B marketplaces  expect that the recording itself will give them a number of new customers. In some cases, it might come true! Especially, if you are a seller of some coveted items. But for the rest of us, things are a little trickier! A large B2B marketplace  has many suppliers of similar products, which are vying for the attention of potential customers. To establish your company as a star among them is not an easy task! However, a little planning and careful monitoring of some basic rules to improve your chances of being noticed by buyers significantly.

10 Facts From The B2B Barometer Survey

The Institute of Direct Marketing (IDM) and Association of B2B Agencies (ABBA), business-to-business research specialist Circle Research has pioneered the definitive state of the nation study for B2B marketers – the B2B Barometer survey.

The B2B Barometer explores the budgets, priorities and behaviours of client-side marketers collectively controlling budgets in excess of £29.1 million and B2B agencies with annual revenues of £575 million.

33 B2B Marketing Innovation tips eBook

B2B Marketing Innovation eBook - MarketingProfs B2B Forum from TopRank Online Marketing

Top B2B brands including IBM, Cisco, Salesforce, Silverpop and Eloqua as well as industry influencers Ann Handley, Joe Pulizzi, CC Chapman, Amber Naslund, Amanda Maksymiw and many others sharing their best tips on how to bring innovation into the B2B marketing mix.